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Why your side-hustle is like a bitter divorce…

There’s one book on my shelves that needs annual reading.

It’s “No B.S. Time Management for Entrepreneurs” by Dan Kennedy who really is a legend.

Most folk have heard of him because most folk have heard other people talk and reference him. So most folk know he’s the real deal. But, I don’t think most folk truly understand the influence this guy has had on this entire world.

It feels like all roads lead back to Dan Kennedy. It’s amazing. The other day I was listening a chap called Justin Goff who was running a 1-2 million a year business on his own at (I think) 31 and has just cashed out of a 23-ish million a year business. He recommended a book by Dan Kennedy for anyone interested in backend marketing (comment and I’ll let you know which one it is).

Back to Dan’s Time Management book.

It exactly what it says on the tin…

Kickbutt and Take No Prisoners Guide to Time Productivity and Sanity.

One of the most memorable take-aways (after his rant about time vampires) is how Dan K went about his divorce.

It has to be one of the most emotionally driven, painful and expensive events that can happen in a lifetime. I can’t imagine.

And while going through a particularly stressful divorce (get the book so you can read it for yourself) someone asks Dan how he’s still able to function at such a high-level, with all the plates he’s spinning so easily.

Now for most humans, we’ve only got limited bandwidth. A job, a family, a hobby… that’s it… fresh outta bandwidth. Add in a side-hustle and it’s really, Really hard (which is why you need to focus on ONE thing at a time).

Dan’s answer to this limited bandwidth is his ability to segment his life and put “tasks” into blocks.

To get to the point, Dan literally scheduled in time to “worry” about his divorce. To be thinking about it 24/7 would take up all his bandwidth, start to distract him from everything he was doing and… not really help.

Better have a dedicated hour or so to worry and work on it than have it grind away in the background like white-noise 24 hours a day.

Like I said. You only have limited bandwidth.

And if you’re thinking of building your own business 24 hours a day that WILL interfere with your real job (which is what pays the bills right now, right?). Don’t let it screw with that. And it will interfere with your social life. Your family. Your friends. And if you’re married with kids, all the time you spend “with” them will really be spent in your head, thinking about your side hustle.

That’s not living. And that’s not productive either.

Your side hustle has to be like Dan’s divorce.

You have to schedule your “divorce” into blocks during the week. Ideally daily and for that block of time, you got to go “balls to the wall” pure focus. All doing, no learning and GSD (get shit done).

If it’s 5am every day or 1am every night. It doesn’t matter, what does matter is you GSD every day.

The only way to do that is to schedule it. Diarize it, if that’s a word, and work with zero distractions and pure focus. As though someone was standing there holding a gun to your head if you so much as thought about checking Facebook.

If time’s not on your side and you’re struggling to GSD then you need to think about simplifying things. Like boiling your side-hustle down to the minimum number of moving parts so you can get the biggest bang for your buck.

This might help.

See ya,

Alan’s Internet Marketing

P.S. There’s a saying “The routine will set you free” and I 100% believe it. Even better, the discipline to have a routine like this one will set you free, faster.

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