So yesterday (… out of idle curiosity) I decided to pay an underdue visit to a very special internet marketing forum.
Just to see what was up. What the kids were into these days… what questions they had and what they needed a little help with.
I come across:
>> Where to start (… try the beginning).
>> How to Get R-word Quick (… ideally working 20 minutes a day, with no-list, no product, no experience and no balls)
>> How often you should email your list (… how ’bout never)
And, the age-old debate about single vs. double opt-in and what’s best.
E’nuff sarcasm for now.
Afterall, I used to be one of those dotards.
Truth is (and credit where credit is due, copywriters and a chap called Ben Settle in particular have highlighted this to me the most)… it’s all about “your market”.
And it’s not always as simple as “testing”. Which is hard to do, if this is a side-hustle, you haven’t got hoards of traffic hitting your website and just don’t have the time to do everything.
Or you can’t be arsed to do it.
#solopreneur #berealistic #hashtagdick
If you’re driving a sh*t-ton of cold, paid traffic to your pages every day then perhaps… just maybe you need to be getting every single one of those leads onto your list. It’s not about the relationship, it’s about numbers. So as soon as they’re on your list you’re going to be selling them harder than a used-car salesman at the end of the month. It’s probably all about the single-opt-in and making as much as you can, as fast as you can to cover your ad spend. Then probably selling solo-ads or whatever they’re called right now to make even more money.
Single opt-in makes a lot-of-sense because it’s fewer hurdles for subscribers to jump.
Now if you’re selling your own product line, and hoping to sell to the same people over-and-over again (a very wise decision I might add). Maybe throwing in a recurring revenue element — the relationship with your list is going to be more important. You’re into quality. Providing a solid service and helping your list get to know, like and trust you.
Double-opt in will improve the quality of your list subscribers. It’s an extra hurdle for them to jump over, they have to be more motivated to “check their emails and click the link”. And, they’re probably more likely to want to buy from you too (you’ll get fewer tire-kickers signing up).
Then you have the QUADRUPLE opt-in…
OK I’m BS’ing you here but you could (kinda) have a triple-opt-in.
Where you require visitors through a survey to see if they’re qualified to join your list… before then using a douple-opt-in. That’d seriously hurt the number of leads who subscribe to your list but they’d be DAMN good leads.
So there you go.
The answer is “it depends” and “know your market”.
Now the funny thing is (and I bet my daughter’s diaper) the folk asking that question didn’t even have a list.
They didn’t have an auto-responder account, no Aweber, no Get-Response, no cheeky Mail-Chimp and certainly no Drip account. They were probably “thinking” about “eventually” building a list.
People with no skin in the game.
Too scared to put a buck in the machine for fear they’ll die on the first level.
Too scared to commit to the ONE thing every serious online business has… and build a list of names and email addresses.
Because that’s what NOT investing the most measly sum of money into a) hosting for your website and b) an auto-responder really means.
It’s the very minimum you need and, not that big a deal really, to get started online. It’s pocket-change per month.
And especially crazy when you can sign-up for one here and it won’t even cost you the air your breathe:
Alan’s Internet Marketing
P.S. Right now I’m running a little test with Drip (I’m going to replace the opt-in box on my blog). They have a free email mastery course and you can add 100 subscribers to your list (just to check the service out) right here and it won’t cost you a penny: