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When selling badly makes more sales…

There’s a saying…

“Bad salesmen have skinny kids”

I didn’t get it the first time around. Someone had to explain it to me (no money means no food, means skinny kids).

Anyway.

As much as I DETEST it with a capital DETEST, a buddy o’mine is making a solid income in ye olde network marketing.

And the reason he’s doing so well is…

Drum roll please.

He’s clever enough to sell badly.

I can hear the cogs whirring in your brain.

“What kind of crap are you talking Alan. Have you been kicked in the head again?”

Nope, definitely not.

Here’s how it works…

He gets his troops – is that what they call a downline – to build a network of people all desperate for financial success and looking for a “way out”.

Guys ‘n girls who are sick to the back teeth of working for the man, and too busy earning a living to make any money.

I get that, I totally get that – because it’s how I felt – but Network Marketing left a bitter taste in my mouth.

Next…

These guys ‘n girls get invited along to a presentation.

A bit like those timeshare guys do.

Then my buddy steps up to the stage, makes his presentation and demonstrates exactly what they have to do to make oodles of cashola.

Coupled with a few case studies of the companies super-successful players and then it’s time to sign the punters up – ca-ching, ca-ching, ca-ching!

The reason my buddy does so well is he knows the real secret is to do an OK job at the presentation.

Or even badly.

If he did a great job, the audience would be left thinking:

“My-oh-my, this boy is good… I can’t possibly do that!” and they wouldn’t be interested in signing up.

Instead he – excuse my French – he fucks it up here and there.

The audience watch and think:

“He’s nothing special… so if he can do it, then so can I… in fact I bet I can do it better!”

Then they chow down hard on the baited hook and sign up.

Super-simple, very clever.

Anyway, what’s my point.

I don’t really have one, other than you need to learn to sell and quit trying to be perfect.

Just be you.

Drop a few f-bombs, if that’s how you speak.

Offend a few pikeys, if that’s how you speak.

And get the people who don’t like you to leave the party.

It’s your party after-all.

‘nuff for now…

It’s gone 1am, whoops!

Stay awesome,

Big Al

P.S. It’s been a better week for me, I’ve focused on writing more emails but still not enough, working on my new product, reading and listening to bits ‘n pieces of copywriting in between…

Why copywriting, because I strongly believe in learning a skill – just one skill – as you plough through the internet marketing world so you have something you can sell, trade, teach and add ZEROS to your bank balance… all at the same time.

If you fancy a bit of copywriting, then emails are short, fun and you don’t have to be perfect. You can even cuss a bit – then learn how to write them HERE.

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