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Hey, listen…

I’ve a little secret to tell you, and it’s a goodie.

‘Specially if you’re into writing emails.

Right now, it’s just you and me.

I’m here, writing this email specificially for you — my one faithful reader.

That’s a bit spooky, huh?

I’m sitting here on my red coloured laptop on an oak table.

The tap is dripping and the refridgerator humming away in the background.

I’ve a cup of half-drunk tea next to me, a pile of books and my ‘Email Players’ book.

The missus, she’s in bed reading.

My daughter, curled up asleep next to a rabbit and a dog.

You, I’m guessing, are on your mobile phone doing something, somewhere…

Killing time, in between jobs or chillin’ on the sofa with the TV turned on.

But right now, we’re in a room together and I’m inside your head.

I’m the words in your head, right now.

I’m talking directly to you.

No FB newsfeed taking you away.

No Twitter feed updating you with the latest Tweets.

Me talking, you listening.

And that’s the power of email.

It’s just me and you.

And it’s where you should take all of your people, your tribe, your leads and your customers.

To their email inbox.

Where you can be YOURSELF, speak DIRECTLY to them and help them get what they WANT.

Facebook, Twitter, Instagram… none of it is personal.

It’s all distraction, fighting for someone’s attention. You’d never have read this on FB or Twitter, it’s just too long, too boring and something would have got in the way…

Some B.S. that doesn’t really matter.

Anyways, all I wanted to do was chat to you…

In person…

You see email is still a personal thing, it’s the closest thing you can get to having a conversation with a friend, a colleague, a 1-2-1 conversation on the internet.

That’s what makes it so powerful.

More powerful that Fakebook, Twitter or Instagram… because not everyone is on any or all of these Social Media outlets…

But they are ALL on email!

At the touch of a button, you can speak directly, in person to your list and all it takes is a little edification and a little more writing emails.

Now go build thy list!

Alan’s Internet Marketing x

P.S. The real secret to writing “great emails that sell” isn’t to write to people, it’s to write to one person – your avatar, your ideal customer, the people most want on your list – to speak in your real voice, to speak to them and to make it what Jay White calls “Water Cooler Talk”.

The kinda talk you have around the Water Cooler at work, when you get in, during your breaks and when you just need to get away and gossip for a bit.

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I’m not arty.

I don’t do drawings.

Science and facts are more my ‘thang’.

So I (wrongly) wrote myself off as an ‘uncreative soul’.

Which is a bit of a shitter when you’re trying to come up with ideas for markets, niches, for products, emails, salesletters…

Pretty much EVERYTHING you got to do as a marketer.

Little *gem* of a side-note here:

Your job as an ‘internet marketer’ is to come up with *new* ideas to package solutions. To be creative and to find angles, hooks and ways to make your product appeal to your potential buyers – in other words – be creative.

Being creative is important so how do you become creative if you’re “Not the Creative Type?”

I’ll tell you…

It’s simple…

Just promise not to be a dick about it, and write it off because it’s so-simple…

You get two items, and you put them together

That be it.

Like, you put a camera with a mobile phone… and see how that takes off.

Or combine a television… with the internet… and see if people like to STREAM their movies to their living rooms – it might just work

And THAT is how creativity really works.

“What has been will be again, what has been done will be done again; there is nothing new under the sun” – Ecclesiastes 1:9

So here’s the cool part, the fun part….

Roald Dahl – one of my favourite childhood authors was super smart, a great writer and creative genius (who knew the secret to creativity).

He wrote AMAZING kids books with AMAZING words that kept them interesting and fun to read.

He came up with:

* Gloriumptious – something thats glorious and wonderful (and probably scrumptious)

* Crabcrunchers – creatures that live on the high cliffs around the sea

* The Majester – the Queen (perhaps combined with a Jester)

* Swigpill – something digusting

* Whizzpopping – gas released from ones bottom

* Whoopsy whiffling – something great!

* … and a lot-lot more.

So there you have it, how to be whoopsy whiffling when it comes to creativity!

See you later Quogwinkle,

Alan’s Internet Marketing x

P.S. Under my ucky-mucky breath this is what I’m thinking:

“Reader (that’s you) don’t write this sh.t off as crap or obvious. It might be super-simple and I might be sharing it for free, but that doesn’t make it any less of value. Creativity is how problems are solved, new products created, it’s how new sales letters are crafted, offers built and it’s how emails are written.

You get two ideas, you put them together.

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A few weeks back I came across a Survivalist Podcast.

The interviewer asked…

“What if the world doesn’t fall apart?

“What if the Zombies don’t come?

“What if World War 3 doesn’t happen?

“If the dollah doesn’t collapse and the Earth isn’t hit by a meterorite strike?”

“Won’t you have wasted your entire life preparing for something that hasn’t happened?”

The interviewee said…

“It doesn’t matter, if it happens or if it doesn’t happen, provided my life is better for my preparing.”

The penny dropped and it changed the way I think about things… FOREVER.

You see he’s not just prepping for the end of the world. This clever survivalist is making his life better… he’s doing things he enjoys… he’s learning skills that are useful, he can trade, earn money with…

If the end of the world comes — he WINS!

If it doesn’t — he’s now a useful mutha’ucker who can earn more money, do cool things and has a great time doing them.

That’s a ridiculously important lesson.

It’s too easy to get scared about starting, or COMMITTING to a new Internet Biz’ness because your’re scared of failing.

Wasting time.

Wasting money.

Looking stupid to the missus.

Letting the kids down (… and letting yourself down, again).

It’s too easy to think about the negatives… and either a) not get started or b) start and the quit before you’re even half-way through.

It’s too easy.

It’s too easy to justify it to yourself because of the time, money or [insert sh.t excuse] you’re going to save by quitting.

But not if you take the survivalist approach…

Where whatever you do, and whatever happens…

Your life is enhanced.

Your prospects increase.

You skills grow.

And the chance of future success is even more likely.

So imagine…

You set up a biz’ness on ye olde t’internet.

In the process you become a pretty good copywriter, however the biz’ness fails…

Oh well, you picked up what’s potentiall a 6-figures skillset.

Or you learn how to drive hoards of traffic from FB adverts…

Well then on biz’ness number 2 you’re one step ahead of the curve thanks to the skills you picked up on failure numbero uno.

Or you make contacts who want to Joint Venture with you.

Skills and assets. Skills and assets my boy.

If you’re smart, if you’re clever and if you choose your projects wisely…

Nothing bad will ever happen to you.

You’ll never waste time, lose money or really fail.

If you focus on building a REAL business with REAL skills then no matter what happens, you will always win.

Pick your battles, pick you business ideas and ALWAYS make sure that no matter what happens…

You ALWAYS win!

Alan’s Internet Marketing x

P.S. be smart in everything you do, pick battles where you always win, make contacts, learn skills — so no matter what hits the fan — you always walk away a winner.

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