Let me come clean…
I buy into hype.
It entertains, it excites and when it’s coupled with just
a teeny-weeny bit of curiosity… I’m on it like a dog on
Man I LOVE those sales letters.
[Note: In fairness, the last one I bought on Amazon Affiliate Marketing was pretty good…]
They get my heart pounding and put dollar signs in my eyes.
There I said it. I like and buy into hype.
Then, like a bad hang-over, I regret it.
Usually ’cause I’ve heard it all before and there was nothing
really new. It didn’t add value and sucked a couple of hours
out of my day.
That’s the REAL crime.
Have you been there?
Then you tell yourself “Man, I should’ve known better!”
Truth be told it’s what a certain marketplace online likes
So the marketers selling the products give it to them.
It’s not their fault, they’re GIVING the market what it
WANTS and what it BUYS.
Because what they really NEED ain’t nearly so sexy and desirable.
Hype, push-button, automated, get dot dot dot in 7 days and
instant money-fixes is what they WANT.
Buzz words and ‘easy systems’ get the market foaming at the
mouth like a rabid dog.
And while the ‘buyers’ say they hate hype…
We all know actions speak louder than words and these products
sell like hotcakes.
Listen — don’t fret — you’re human (I hope), you’re an
emotional being and you have hot buttons.
Good marketers, they’re like elite snipers.
They can sniff you out and hit your hot spots from 1000 yards.
Which is why I read, like and want to share this with you:
Man… I really believe in selling good s**t in each and every
email but there’s nothing to buy there.
Slow down for a moment, read, re-read and make notes.
Alan’s Internet Marketing