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Brushing your teeth…

Eating breakfast…

Kissing your wife goodbye before you jump in the car…

“This is your life, and it’s ending one minute at a time” – Fight Club

When it comes to this Internet Marketing ‘thang’ it’s not your life that’s disappearing one minute at a time… it’s your freedom.

It’s your ability to take control of your days…

Go on holidays when YOU want to go on holidays…

To check your bank balance and see a number without a MINUS…

And everyday you spend arsing around, phaffing, procrastinating and doing nothing, your future and your freedom is delayed, set back or maybe even reduced to a mere dream.

“If it’s important, do it everyday”

What does that mean to a mo’fo like you or I, arsing about on the interwebz?

It means:

1. Building your list
2. Emailing your list
3. Creating (or finding) new offers to send to your list

And that, be it.

Three things, three thangs you should be doing everyday (in my humble, but correct opinion) but are so simple, so obvious that — for some crazy reason — people just won’t do them. They rather buy the Bazilion Bucks an Hour System for $9.97 on the world’s most dangerous forum.

I got angry there…

Let me take a breath and get back on track…

Now the cool thing about this simple 3-step system, is you can CHUNK it.

Spend 30 minutes driving traffic, 30 minutes writing an email and 30 minutes working on your next offer. You’re building a real business in just 90 minutes per day — that’s rid-onculus — try doing that in the offline world.

Or if you got more time, spend 3 hours a day doing it.

However you’ll only do this…



If… changing your life is important to you.

Otherwise — if you’d rather make Mr. Zucker-wot-sit rich — you can spend your time on Social Media and watch your life slip away; one minute at a time.

It’s up-a to you-a.

So with a little pat on the backside…

I’ve told you what to do; what are you waiting for…

Off you go and do some works!

Alan’s “Getting Soft and Giving a Sh.t” Internet Marketing

P.S. You are the master of your destiny; you are the one who can make a decision, create a plan… do the WORK and profit from the results. It’s down to YOU and having the discipline to dis-connect from the digital distractions and crack on.

Now off… you… go!

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Hey, listen…

I’ve a little secret to tell you, and it’s a goodie.

‘Specially if you’re into writing emails.

Right now, it’s just you and me.

I’m here, writing this email specificially for you — my one faithful reader.

That’s a bit spooky, huh?

I’m sitting here on my red coloured laptop on an oak table.

The tap is dripping and the refridgerator humming away in the background.

I’ve a cup of half-drunk tea next to me, a pile of books and my ‘Email Players’ book.

The missus, she’s in bed reading.

My daughter, curled up asleep next to a rabbit and a dog.

You, I’m guessing, are on your mobile phone doing something, somewhere…

Killing time, in between jobs or chillin’ on the sofa with the TV turned on.

But right now, we’re in a room together and I’m inside your head.

I’m the words in your head, right now.

I’m talking directly to you.

No FB newsfeed taking you away.

No Twitter feed updating you with the latest Tweets.

Me talking, you listening.

And that’s the power of email.

It’s just me and you.

And it’s where you should take all of your people, your tribe, your leads and your customers.

To their email inbox.

Where you can be YOURSELF, speak DIRECTLY to them and help them get what they WANT.

Facebook, Twitter, Instagram… none of it is personal.

It’s all distraction, fighting for someone’s attention. You’d never have read this on FB or Twitter, it’s just too long, too boring and something would have got in the way…

Some B.S. that doesn’t really matter.

Anyways, all I wanted to do was chat to you…

In person…

You see email is still a personal thing, it’s the closest thing you can get to having a conversation with a friend, a colleague, a 1-2-1 conversation on the internet.

That’s what makes it so powerful.

More powerful that Fakebook, Twitter or Instagram… because not everyone is on any or all of these Social Media outlets…

But they are ALL on email!

At the touch of a button, you can speak directly, in person to your list and all it takes is a little edification and a little more writing emails.

Now go build thy list!

Alan’s Internet Marketing x

P.S. The real secret to writing “great emails that sell” isn’t to write to people, it’s to write to one person – your avatar, your ideal customer, the people most want on your list – to speak in your real voice, to speak to them and to make it what Jay White calls “Water Cooler Talk”.

The kinda talk you have around the Water Cooler at work, when you get in, during your breaks and when you just need to get away and gossip for a bit.

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I’m not arty.

I don’t do drawings.

Science and facts are more my ‘thang’.

So I (wrongly) wrote myself off as an ‘uncreative soul’.

Which is a bit of a shitter when you’re trying to come up with ideas for markets, niches, for products, emails, salesletters…

Pretty much EVERYTHING you got to do as a marketer.

Little *gem* of a side-note here:

Your job as an ‘internet marketer’ is to come up with *new* ideas to package solutions. To be creative and to find angles, hooks and ways to make your product appeal to your potential buyers – in other words – be creative.

Being creative is important so how do you become creative if you’re “Not the Creative Type?”

I’ll tell you…

It’s simple…

Just promise not to be a dick about it, and write it off because it’s so-simple…

You get two items, and you put them together

That be it.

Like, you put a camera with a mobile phone… and see how that takes off.

Or combine a television… with the internet… and see if people like to STREAM their movies to their living rooms – it might just work

And THAT is how creativity really works.

“What has been will be again, what has been done will be done again; there is nothing new under the sun” – Ecclesiastes 1:9

So here’s the cool part, the fun part….

Roald Dahl – one of my favourite childhood authors was super smart, a great writer and creative genius (who knew the secret to creativity).

He wrote AMAZING kids books with AMAZING words that kept them interesting and fun to read.

He came up with:

* Gloriumptious – something thats glorious and wonderful (and probably scrumptious)

* Crabcrunchers – creatures that live on the high cliffs around the sea

* The Majester – the Queen (perhaps combined with a Jester)

* Swigpill – something digusting

* Whizzpopping – gas released from ones bottom

* Whoopsy whiffling – something great!

* … and a lot-lot more.

So there you have it, how to be whoopsy whiffling when it comes to creativity!

See you later Quogwinkle,

Alan’s Internet Marketing x

P.S. Under my ucky-mucky breath this is what I’m thinking:

“Reader (that’s you) don’t write this sh.t off as crap or obvious. It might be super-simple and I might be sharing it for free, but that doesn’t make it any less of value. Creativity is how problems are solved, new products created, it’s how new sales letters are crafted, offers built and it’s how emails are written.

You get two ideas, you put them together.

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